It wasn’t that there were too many people, he says. “I went to my room and started bawling.” He was overcome with emotion. Those who had waited to ensure a spot inside brought handmade stuffed animals and letters as tributes.
Countless fans were disappointedly turned away from the 400-capacity room.
When you take that big of a pool, there’s going to be a portion.” A Minecraft star meets his fansĪt his TwitchCon panel, called “Dream & Friends: The Ultimate SMP Reunion,” he and fellow Minecraft celebrities were asked about everything from their favorite vegetable to “Breaking Bad” characters. “I was like, well, yeah, when you have 30 million eyeballs on you, a million, two million people are going to be making jokes or mean or are not great people. “I got texted by so many friends of mine being like, ‘Are you OK?’” he says. Others wanting to get in on the moment scrutinized everything about his appearance, from his jawline to his camera angle. The video trended across social media, with fans and haters alike posting live reactions and memes. “I feel so awkward talking to a camera for the first time!” he says smiling - a handsome kid with fluffy brown hair. In a video titled “Hi, I’m Dream,” he removes a white smiley-face mask and greets his fans. To prepare, he says, he wanted to look the best he could, even hiring a makeup artist. “I went with my mom to go to the movies and eat dinner for the first time in a long time - I went to Georgia.”ĭream’s moment was attendant viewing. “I’m going to go to a different state to go to the dentist,” he said. “Even if it’s 0.0001% chance, it’s not really worth it,” he says. For him, that was enough to generate concerns that people might recognize him. Fans knew the sound of his voice and that he lived in Orlando, Florida. Still, Dream’s growing notoriety could not be kept entirely separate from his real life. In 2020, he became YouTube’s top “breakout” star, earning 12.5 million subscribers. That was his life for three years while he pursued success in the volatile content-creation industry.
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“I’d wake up, go on my computer, get off my computer and eat, get on my computer again, then hop in bed and maybe watch some TV or something,” he said. Making a living from MinecraftĪs his channel grew, Dream, who says he quit a job at Apple Inc. and had $20,000 saved, spent more of his days inside his house at his computer, creating and managing content, editing videos and playing games. He says it may have helped more than it hurt he compares himself to Spider-Man, who could have been anyone under the mask. In a digital-attention economy, where appearance is currency, Dream’s anonymity and massive fame were unusual. Online, Dream is known to his fans by his voice, a Minecraft avatar and an image of a lopsided smiley face. “I feel like I’ve done everything you can possibly do in that game,” Dream said in his first face-to-face interview.
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Other times he alters the game’s code to generate strange, funny videos like “Minecraft, But Gravity Flips Every Minute” or acts out theatrical plots with his friends on his own server.
In his most popular videos, Dream is outrunning a band of superstar YouTubers and Twitch streamers by magicking solutions to obstacles out of innocuous bricks. In his videos, which regularly receive more than 20 million views, he has mastered the art and sport of playing Microsoft Inc.’s computer game, the best selling of all time, in which Lego-like characters can create any object or environment with simple blocks. The Minecraft celebrity rose to fame meteorically during the pandemic. “I love you guys.” The shrieking continued. “Good,” he said, when a moderator asked how he was. Dream, whose real name is Clay and last name is unknown, seemed overwhelmed by the the reception.
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